The Chase, a UK graphic design and branding consultancy in Manchester, London, and Preston, was founded in 1986 by Ben Casey and Lionel Hatch. With a staff of 46 it recently became part of the Hasgrove Group.

Here is a small selection of its identity design projects.

Leaf Street

Leaf Street logo design

“An environmentally friendly housing association in northern England with a name that can prove its credentials. A leaf becomes a row of houses, becomes a logo.”


Keycutters logo design

“An identity for… go on have a guess.”


3CV logo design

“Ethical marketing company with three core values.”

Layezee Beds

Layezee Beds logo design

“Part of the Silentnight group. The mark uses a cap L turned 90 degrees to make a bed. The flexible mark uses photography of people to add a human touch, and was also used for diagrams to show product benefits.”


Conception logo design

“A marketing business that’s trusted for fertilising brands with its strategic thinking.”

Great Room

Great Room logo design

“The logo for the Great Room, Preston North End Football Club’s dining room.”


Hostage logo design

“An identity for a film production company specialising in commercials. The answer was in the name, which we followed to the letter.”

What do you think? Clever stuff, eh?

More logos and symbols on The Chase website.