logo book michael evamy

Logo, a book from design journalist Michael Evamy, was published in 2007 by Laurence King.

logo book michael evamy

From the blurb:

‘Logo’ showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organizations for winning the attention of a global, time-poor audience.

logo book michael evamy

One of the things I enjoy about this publication is how the vast majority of logos are shown in black only, stripping the colour away so that only the form remains. Any logo designer will tell you that colour is secondary to the design, and it’s normally left until the end of the logo design process.

logo book michael evamy

I wanted to see more in the way of descriptions – an insight into the thought process behind each design. I can, however, understand that this wasn’t possible due to the sheer number of logos showcased, and there is at least a note about the individual designers and the date of creation.

logo book michael evamy

You can purchase ‘Logo’ directly from the Laurence King website, or through Amazon.com.

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