When a logo is used for a number of years, the brand awareness that is amassed can prove a valuable tool in the marketing arsenal of large corporations. With that in mind, logo re-designs often implement subtle changes to refresh the look whilst considering customer recognition. This blog post features 10 successful logo redesigns and highlights specific rationale I agree with.

business-week-logo1

dolby-logo1

hunter-logo

msnbc-logo

nfl-logo

qantas-logo

quickchek-logo

science-channel-logo

toys-r-us-logo

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